A clearly defined WHY: World-changing entrepreneurs. Excellence and Beauty. Best practice business ventures. Cultural Impact. We believe that what we do today impacts those we care about tomorrow; we believe successful, profitable businesses are not at odds with ethical, socially-conscious ones, and we believe in the dignity of work here on earth that lasts into eternity, because the soul is forever.

Driven by the desire to impact culture through entrepreneurship and advance moral and economic dignity for all, Archetype is a highly visionary creative team that empowers and develops entrepreneurs and their ventures through mission clarification, branding and strategy; team development; organizational health and systems; best practice business models; funding; and growth hacking. Archetype is the collaborative business incubator and accelerator for culturepreneurs who also envision a world transformed through social enterprises.

Archetype aligns with seven core principles: blending best practices in business with the centrality of each person’s life and dignity, the call to family and community, rights and responsibilities of all, a preferential choice for the poor, the dignity of work and rights of workers, the power of solidarity and subsidiarity, and care for God’s creation.

Archetype also develops and launches proprietary brands, founded in magnanimity, trascendence, beauty, excellence, the cause of dignity, the generation of wealth and cultural impact.

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Thomas Yep, MBA


Chief Executive Officer


Brendon Brown


Chief Technology Officer

Chief Digital Officer


Tina Ferrigno


Chief Financial Officer

Christine Rich


Investor Relations

Christina Yep


Chief Creative Officer

Product Development

Social Media Director

Maria Brown


Chief Operating Officer

Joe Rich


Investor Relations

Board of Directors

Our Team

Jackie DeLuca

Team Member

Project Manager


Elizabeth Rich

Team Member

Social Media Manager


Archetype is a Catholic business incubator-accelerator and holding group that works actively through business in the most influential sectors of culture to develop, fund and launch mission-driven entrepreneurs and connect investors with great people and initiatives they can believe in, bringing to life impactful initiatives that diginify and develop each human heart and the whole of culture.

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Investment with Archetype

You would like to work with us to capitalize projects fully-vetted and supported for growth and impact

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Entrepreneurship with Archetype

You would like to work with our development team to assess, launch and grow your company.

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